Barinoff at PIR Expo 2025: Strengthening Leadership and Defining the Development Vector of the Beverage Industry

From October 27th to 30th, Barinoff participated in the 28th international PIR Expo exhibition, a key industry event for the HoReCa sector. The event served as a platform not only for product presentations but also for shaping the future of the beverage market.

A central element of our exhibition was a series of masterclasses combining culinary expertise and digital technologies:

— Valery Gorodkov presented signature seasonal menus, demonstrating the versatility of Barinoff products for creating turnkey concepts.

— Vitaly Arshuk revealed the potential of neural networks in bar menu development, confirming the company’s readiness to integrate cutting-edge solutions.

Participation in PIR Expo 2025 confirmed Barinoff’s status as an innovative manufacturer capable of not only responding to market demands but also setting trends. The feedback and contacts gained will form the basis for developing the product portfolio in 2026.