Barinoff at Gulfood 2026: Strategic Entry into Middle Eastern Markets

From January 26 to 30, 2026, Barinoff participated in Gulfood, the world’s largest food and beverage exhibition, in Dubai. The event, which traditionally brings together key players in the global food industry, became an important strategic platform for us to establish our presence internationally and establish direct contacts with partners from the Gulf region.

Presentation for the Global Market

At the exhibition, which attracted over 130,000 professionals from 195 countries, Barinoff presented its product portfolio, including syrups, beverage bases, and juices. Particular emphasis was placed on the quality, purity, and versatility of our solutions, in line with the global trend toward conscious consumption and the premiumization of the beverage segment.

Our booth became a platform for intensive professional dialogue. We held a series of meetings with representatives of distribution companies, retail chain owners, and HoReCA specialists from the United Arab Emirates, Saudi Arabia, Qatar, and other countries in the region.

Specific Results and Prospects

Participation in Gulfood confirmed the high export potential of the Barinoff brand. Following the exhibition, preliminary cooperation agreements were reached with a number of distributors, opening up practical opportunities for introducing our products to Middle Eastern markets.

In addition to commercial agreements, participation allowed us to gain unique expertise and feedback from international specialists. Specific market requirements were studied, including those related to Halal certification, a prerequisite for successful localization.

Team Result
Success at such a significant international venue was made possible by the coordinated work of the entire Barinoff team. This result is a shared achievement, where the contribution of each department, from development and production to logistics and negotiation, was critical.

Participation in Gulfood 2026 was more than just a presentation for Barinoff; it was a confident statement of its readiness to compete globally. The agreements reached and contacts established lay a solid foundation for developing exports and strengthening the brand’s position as a manufacturer of high-quality solutions for the international beverage industry.